Digital PR

Digital PR that builds authority beyond your website

Adaptive SEO delivers Digital PR campaigns for businesses that want to earn media coverage, links and brand mentions from highly authoritative, trusted third-party sources.

What our Digital PR agency delivers

Earned media campaigns that build authority beyond your website.

As an expert Digital PR agency, we help brands earn relevant coverage, links and mentions from trusted third-party sources. Our work strengthens your authority across Google and AI search platforms by creating external evidence that your business is credible, visible and worth referencing. Each campaign is tailored to your company and specific niche.

Campaign strategy

We identify the stories, data points, expert angles and media opportunities most likely to earn relevant coverage, links and brand mentions in your sector.

Media outreach

We pitch journalists, editors, publishers and industry websites with targeted outreach designed to secure coverage from sources that matter to your audience.

Data-led PR

We create campaigns using original data, research, surveys, trends and insights to give publications a strong reason to cover and reference your brand.

Expert commentary

We position your business as a credible voice in your market by turning your expertise into useful commentary, quotes and thought leadership opportunities.

Link acquisition

We help earn relevant backlinks from trusted third-party websites, supporting your organic rankings, authority profile and wider SEO performance.

Brand mentions

We secure and track third-party brand mentions that improve recognition, strengthen entity signals and support visibility across Google and AI-powered search.

Earned visibility that supports search performance

Digital PR is not just about publicity. Done properly, it creates trusted third-party signals that support rankings, brand awareness and AI visibility.

We develop campaigns, stories and outreach angles that help your brand appear in relevant publications, industry conversations and authoritative sources.

What we deliver

Service

What we optimise

Campaign ideation

Create stories journalists and publishers want to cover

Data-led PR

Use research, statistics and insights to earn attention

Reactive PR

Respond to timely opportunities in your market

Expert commentary

Position your team as credible voices in your sector

Outreach

Pitch relevant journalists, publications and websites

Reporting

Track links, mentions, coverage, authority and relevance

Testimonials

Frantic.

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Conway Gordon

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Infocandy

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Digital PR and AI search

AI systems need evidence. When your brand is mentioned by trusted third-party sources, it gives search and AI platforms more context about who you are, what you do and why you may be credible.

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Digital PR FAQs

What is Digital PR?

Digital PR is the process of earning online coverage, links, brand mentions and citations from trusted websites, publications and industry sources. It helps improve brand awareness, search authority and visibility across Google and AI search platforms.

How does Digital PR help SEO?

Digital PR supports SEO by earning high-quality backlinks and brand mentions from relevant third-party websites. These signals can help search engines understand that your business is credible, authoritative and worth ranking.

Is Digital PR the same as link building?

Not exactly. Link building focuses mainly on acquiring backlinks, while Digital PR focuses on earning coverage, stories, mentions and links through newsworthy content, expert commentary, data-led campaigns and media outreach.

Does Digital PR help with AI search visibility?

Yes. AI platforms often rely on third-party sources to understand and validate brands. Relevant media coverage, citations and brand mentions can help strengthen the external evidence around your business, making it easier for AI systems to understand and trust who you are and why you are credible.

What types of Digital PR campaigns do you run?

We can support data-led campaigns, expert commentary, reactive PR, industry insights, thought leadership, content-led outreach and journalist pitching. The right approach depends on your sector, audience, authority gaps and commercial goals.

Can you guarantee coverage or backlinks?

No agency can honestly guarantee specific coverage from third-party publications. What we can do is build strong campaign ideas, target relevant publications, pitch strategically and focus on angles that give journalists and publishers a genuine reason to mention or link to your brand.

How long does Digital PR take to show results?

Some campaigns can earn coverage within weeks, especially reactive PR or expert commentary. Larger data-led campaigns may take longer to plan, produce and pitch. The SEO impact of Digital PR often builds over time as your brand earns more authority and external validation.

What makes a good Digital PR story?

A good Digital PR story is relevant, timely, useful and interesting to the publication’s audience. It may be based on original data, expert insight, industry trends, consumer behaviour, local angles or a clear problem that your audience cares about.

Do you only target big national publications?

No. National coverage can be valuable, but relevance often matters more than size. Industry publications, niche websites, local media, trade bodies and specialist blogs can all provide strong authority signals when they are relevant to your business.

How do you measure Digital PR performance?

Digital PR can be measured through coverage earned, links gained, brand mentions, publication relevance, domain authority, referral traffic, ranking improvements, AI visibility signals and how coverage supports your wider search strategy.