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Paid Media

Adaptive SEO manages paid media campaigns for businesses that need immediate search visibility, high-intent traffic and clearer commercial insight while their organic search strategy grows and identify opportunities that can inform long-term SEO and GEO strategy.

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What our Paid Media agency delivers

Our paid media campaigns are built to generate immediate visibility, high-intent traffic and measurable enquiries.

As a n expert paid media agency, we help businesses appear in front of people who are actively searching, comparing and ready to take action for services and products like yours. Our work focuses on campaign structure, keyword targeting, advert messaging, landing page alignment and performance optimisation to make paid traffic more commercially effective.

Paid search strategy

We build paid search strategies around commercial intent, search demand, competition and budget efficiency, helping your business appear for the terms most likely to generate enquiries.

Campaign setup and structure

We create organised campaign structures across keywords, ad groups, locations, audiences and match types so your budget is focused on the most relevant searches.

Keyword and audience targeting

We identify high-intent keywords and audience segments that match your services, locations and customer journey, reducing wasted spend and improving lead quality.

Ad copy testing

We test advert headlines, descriptions, calls to action and value propositions to understand which messages attract clicks and convert into enquiries.

Landing page alignment

We review landing pages to make sure paid traffic reaches pages that are relevant, clear and conversion-focused, improving the chance of visitors taking action.

Performance optimisation

We monitor campaign performance, search terms, conversions, cost per enquiry and budget allocation to refine campaigns and improve results over time.

Paid search and SEO work better together

Paid media can generate immediate enquiries, but it can also reveal which keywords, messages and landing pages convert best. Those insights can then support your SEO and GEO strategies.
We use paid media to help businesses capture demand now while building stronger organic visibility for the future.

What we deliver

Service

Purpose
PPC campaign setup
Build campaigns around high-intent commercial searches
Keyword targeting
Identify terms most likely to generate enquiries
Ad copy testing
Test messaging before applying insights to organic pages
Landing page review
Improve conversion from paid traffic
Budget management
Allocate spend where it has the strongest commercial potential

Reporting

Show clicks, conversions, spend and return

Testimonials

Frantic.

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Conway Gordon

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Infocandy

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Case Studies

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Google’s SGE

user-experience-of-search-results

Understanding the Challenges and Opportunities of Google’s Search Generative Experience (SGE) The SEO world first heard about Google’s Search Generative...

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SEO Vs PPC

SEO-vs-PPC

Like Wilder vs. Fury, the battle between SEO and PPC leaves everyone in the marketing world on the edge of...

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The Benefits Of Great UX – User Experience

When marketers approach search engine optimisation (SEO), they often do so in mind of attracting organic traffic. After all, earning...

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What Are The Differences Between SEO & SEM?

SEO and SEM are two marketing terms that are often used interchangeably. After all, they both involve search engines, so...

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Read more insight

Paid Media FAQs

Paid Media is online advertising where businesses pay to appear in front of targeted audiences. This can include Google Ads, Microsoft Ads, paid search, display advertising, remarketing and paid social campaigns.
Paid Media can help your business generate immediate visibility, attract high-intent traffic, test commercial messaging and drive enquiries while your SEO and GEO campaigns build over time.

Paid Media costs usually include two parts: your advertising budget and the management fee for planning, building and optimising the campaigns.

At Adaptive SEO, Paid Media management fees typically start from 30% of monthly ad spend, depending on campaign complexity, budget, targeting, reporting requirements and the level of ongoing optimisation required.

Where new landing pages, campaign assets or conversion-focused page recommendations are needed, there may also be a one-off setup fee from £995. This covers the additional planning, setup of new pages and implementation work required to prepare campaigns properly before they go live.

Your total budget will depend on your market, location, competition, cost per click and commercial goals. We will always explain the recommended budget, expected management fee and any potential setup costs before work begins.

Paid Media is faster, but SEO is usually more sustainable long term. Paid Media helps you appear quickly for important searches, while SEO builds organic visibility that can compound over time. The strongest approach often uses both together.

Paid campaigns can start generating traffic as soon as they go live. The speed of enquiry generation depends on your budget, keyword targeting, advert copy, landing page quality, competition and the strength of your offer.

Paid Media campaigns can include Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, remarketing, display campaigns and paid social, depending on your goals, audience and market. For many service-based businesses, Google Ads is often the best starting point because it targets people already searching for your services.

Your budget depends on your industry, location, competition, cost per click and enquiry value. We normally recommend setting a budget that is large enough to gather useful data, then refining spend towards the campaigns, keywords and audiences that perform best.

Yes. Paid Media can show which keywords, adverts, landing pages and value propositions convert best. Those insights can then support SEO content, metadata, landing page structure, conversion improvements and wider search strategy.
A successful Paid Media campaign needs clear targeting, strong keyword selection, relevant advert copy, conversion-focused landing pages, accurate tracking and regular optimisation. The goal is not just more traffic, but better enquiries at a sensible cost.

We can review, recommend and help improve landing pages so paid traffic has a better chance of converting. In some cases, we may recommend a dedicated landing page if the current page is too broad, unclear or not aligned with the campaign.

Paid Media performance can be measured through impressions, clicks, click-through rate, cost per click, conversions, conversion rate, cost per enquiry, wasted spend and return on ad spend where revenue tracking is available.
Potentially, but many businesses continue using Paid Media alongside SEO. Paid campaigns can help protect important search space, test new offers, support seasonal campaigns and generate enquiries while organic rankings fluctuate.
Yes, if the budget, targeting and expectations are realistic. Paid Media can work well for small businesses when campaigns focus on high-intent searches, clear locations, strong landing pages and services with enough value to justify the cost per enquiry.
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